Motion tracking used to be a feature reserved for special-effects software such as Adobe After Effects. However, modern consumer-level video editing software has brought this capability within reach of non-professionals. With motion tracking, you can mark an object in your video and attach an effect or text to it, allowing the software to follow the marked object seamlessly.

This technology is particularly useful for placing a blur over someone's face if you don't want their identity revealed in your video or displaying a text box next to a moving object. Another advantage of consumer-level video editing software is that they often include features that are typically relegated to separate apps in the professional world, such as motion graphics and color grading.

In addition to motion tracking, other impressive effects available in some consumer-level video editors include multicam editing, which allows you to combine footage from multiple cameras into a single cohesive project. Advanced color grading is also becoming increasingly common in consumer-level software, giving users more control over the final look of their videos.

One of the key drivers behind this trend is the proliferation of devices capable of recording high-resolution video. Smartphones, GoPros, DSLRs, and mirrorless cameras are all capable of producing 4K content or higher resolutions, making powerful video editing software essential for anyone who wants to make a strong impression online.

The best video editors software works seamlessly with these newer formats, including HEVC (High Efficiency Video Coding), HDR, and VR. As digital video continues to grow in importance on platforms like news sites, Instagram, TikTok, and YouTube, the need for powerful video editing software has never been more pressing.

When you want to make a strong impression, there's no substitute for moving images with sound. With motion tracking and other advanced features available in consumer-level video editors software, anyone can create professional-looking videos that capture their audience's attention.

Video editors software